Cebu Pacific has soared to new heights, securing the coveted title of Best Airline at the 2025 Routes Asia Awards. This marks a significant milestone for the Philippine carrier, as it celebrates its second consecutive win at this prominent regional event.
The Routes Asia Awards are a prestigious recognition, honoring airlines, airports, and tourism authorities that have made exceptional contributions to route development and tourism growth throughout the Asia-Pacific region. Cebu Pacific’s back-to-back victory highlights the airline’s successful network expansion and strategic partnerships cultivated over the past year.
“This recognition reflects the strength of our network strategy and, more importantly, the partnerships we’ve built with our airport partners and stakeholders. It’s a meaningful reminder of our commitment to accessible air travel and expanding our presence across key markets in the region,” stated Xander Lao, CEB President and Chief Commercial Officer.
In 2024, Cebu Pacific significantly expanded its reach, launching an impressive 28 new routes. This expansion included 19 domestic and 9 international services, connecting passengers to sought-after destinations like Chiang Mai, Kaohsiung, and Sapporo. Furthermore, the airline established new hubs in Davao and Iloilo, enhancing connectivity alongside its established hubs in Manila, Cebu, and Clark.
Tanya Rabat-Tan, Regional Director of the Department of Tourism XI, expressed her gratitude, saying, “I would like to extend our sincere appreciation to Cebu Pacific for its invaluable contribution to enhancing connectivity and tourism in Davao. As one of the leading airline carriers in the Philippines, Cebu Pacific has played a pivotal role in making Davao more accessible to both local and international travelers, significantly boosting the region’s economic and tourism landscape.”
Further bolstering its growth strategy, Cebu Pacific placed a historic purchase order for 152 Airbus aircraft—the largest in Philippine aviation history. This strategic investment underscores the airline’s long-term vision to modernize its fleet and cater to the increasing demand for air travel.
Cebu Pacific also intensified its tourism promotion efforts with the launch of its “Fly to Happy, Fly to the Philippines!” campaign. This initiative aims to attract a greater number of travelers to the Philippines’ stunning natural attractions and rich cultural experiences.
Currently, Cebu Pacific operates flights to an extensive network of 37 domestic and 26 international destinations, spanning across Asia, Australia, and the Middle East.
