Samsung Electronics Co., Ltd. today unveiled the Galaxy S25 Ultra, S25+, and S25, pioneering a new era of mobile experiences with the most natural and intuitive AI companion ever. Introducing multimodal AI agents, the Galaxy S25 series redefines user interaction, seamlessly integrating AI into daily tasks. A first-of-its-kind customized Snapdragon® 8 Elite Mobile Platform for Galaxy chipset fuels on-device processing power for Galaxy AI and superior camera performance with the next-generation ProVisual Engine.
“We designed the Galaxy S25 series to understand your needs and preferences, delivering a personalized AI experience that prioritizes privacy,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “This series ushers in an AI-powered mobile OS, fundamentally transforming how we interact with technology.”
Effortless Interactions Powered by AI
The Galaxy S25 series, powered by One UI 7, acts as your intelligent companion, deciphering your context and preferences to provide personalized AI experiences while safeguarding your privacy. It marks the beginning of a collaborative vision with Google to create an Android experience built on AI, uniting developers and partners worldwide.
Galaxy S25’s multimodal AI agents can interpret text, voice, images, and videos, enabling natural interactions. Enhanced Google Circle to Search simplifies phone screen searches, making them faster and more contextual. Now, Circle to Search swiftly recognizes phone numbers, emails, and URLs on your screen, allowing you to call, email, or visit websites with a single tap.
The Galaxy S25 series empowers you to conduct actionable searches with context-aware suggestions for subsequent actions. Additionally, switching between apps for quick follow-up actions, like sharing a GIF or saving event details, is frictionless.
Groundbreaking natural language understanding on the Galaxy S25 simplifies everyday interactions. Simply ask to intuitively find a specific photo in Samsung Gallery or adjust display font sizes in Settings.
With a single press and hold of the side button, activate Gemini for seamless interaction across Samsung and Google apps, alongside third-party apps like Spotify. For instance, locate your favorite sports team’s season schedule and add it to Samsung Calendar – all in one command.
These intuitive interactions are bolstered by advancements in Galaxy AI’s popular communication, productivity, and creativity tools. Writing Assist features, such as summarizing content or automatically formatting notes, can be activated where text can be selected, eliminating the need to switch between applications. Drawing Assist unlocks innovative ways to bring ideas to life by combining sketches, text, or image prompts.
Personalized Experiences That Prioritize Privacy
In the age of AI, personalization goes hand-in-hand with privacy. The Galaxy S25’s Personal Data Engine fuels personalized AI features by securely analyzing your on-device data to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable experiences like searching for an old photo in the Gallery using natural language or being guided through your day with Now Brief, which proactively offers suggestions accessible via Now Bar on the lock screen. All personalized data is kept private and secured by Knox Vault. This, combined with enhanced on-device processing capabilities, creates a powerful, protected AI experience unique to Galaxy.
The Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.
One UI 7 lays the groundwork for these innovations by introducing an extra layer of device security designed for the era of AI and hyperconnectivity, recognizing the importance of privacy in a holistic security approach. Additional updates include enhanced Maximum Restrictions settings, improved Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.
Unmatched Galaxy Performance
The Galaxy S25 series is powered by the Snapdragon® 8 Elite for Galaxy, featuring unique customizations by Samsung. This is the most powerful processor ever on a Galaxy S series device, delivering a performance boost of 40% in NPU, 37% in CPU, and 30% in GPU compared to the previous generation. This power enables the Galaxy S25 series to process more AI experiences on-device seamlessly, including previously cloud-based AI tasks like Generative Edit.
Samsung and Qualcomm Technologies collaborated to customize the Snapdragon® 8 Elite for Galaxy. The Galaxy S25 series boasts advanced, efficient AI image processing with ProScaler to achieve a 40% improvement in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.
The Snapdragon® 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, resulting in smoother and more realistic mobile gaming.
Intense device usage and AI processing run smoothly due to a revamped heat dissipation structure featuring a 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers enhanced thermal efficiency.
Unleashing Truly Pro Creation
The Galaxy S25 series delivers ultra-detailed shots at every range with high-resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, the Galaxy S25 Ultra provides exceptional clarity and vibrancy.
10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. The Galaxy S25 can capture details in any lighting condition. Plus, low-light videos have never been clearer than with the Galaxy S25. Based on powerful processor capabilities, the Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows for the detection of both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.
The Galaxy S25 also introduces a range of tools once limited to specialized software, making advanced editing accessible to everyone. Now anyone can be a pro at editing photos and videos. Audio Eraser simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, music, wind, nature, crowd, and noise – you can control what to tone down or eliminate entirely.
For a DSLR-like experience on mobile, the Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW. The Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.
Portrait Studio has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters introduce new analog-style filters, delivering a film-like aesthetic for photos and videos.
Durable Design Embracing a More Circular Approach
The Galaxy S25 series builds upon Galaxy’s “Essential Design” grounded in “Simple, Impactful, and Emotive” elements. The Galaxy S25 Ultra refines this essence into the slimmest, lightest, and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.
The Galaxy S25 Ultra features durable titanium and the new Corning® Gorilla® Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.
Every external component of the Galaxy S25+ and S25 now includes at least one recycled material, as their metal frame incorporates recycled armor aluminum for the first time.
Additionally, while every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery, the Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during the manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of the Galaxy S25.
Combined with seven generations of OS upgrades and seven years of security updates, the Galaxy S25 series ensures reliable and optimized performance over a longer lifespan.
For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements, ensuring peace of mind for Galaxy users. Plus, Samsung is introducing the New Galaxy Club. For users who love having the latest technology, this flexible subscription model is designed to make owning and upgrading Galaxy devices more convenient than ever. Regional details and availability will be announced at a later date.
All Galaxy S25 devices will come with 6 months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with our most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as your personal AI research assistant.
The Galaxy S25 series will be available for pre-order from January 23 to February 13, 2025. The Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver, and Titanium Gray. The Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue, and Mint.
To know more about the Galaxy S25 series, visit https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/.
Get a free storage upgrade worth PHP 9,000 when you pre-order today at https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.
