The Alfonso T. Yuchengco College of Business (ATYCB) at Mapúa Malayan Colleges Mindanao (Mapúa MCM) is redefining business education in Mindanao. With its groundbreaking partnership with Arizona State University (ASU), ATYCB is not only addressing the evolving challenges of education but also equipping students with the tools to thrive in a digital and global economy.
“During the pandemic, we were the first to recognize the impact of cabin fever on students. Many were dropping out and not completing assessments, assignments, or exams. They were exhausted despite being at home,” shares Dean Jose Paolo Mack of ATYCB. “We studied this deeply and made adjustments. Our secret recipe is listening to and adapting to support our students’ needs, blending it with Mapúan excellence in fostering competitive students.”
This innovative and empathetic approach is at the heart of ATYCB’s mission. By combining technology-driven education with a deep understanding of student well-being, the college ensures learners remain engaged, motivated, and ready to take on the world.
Opening Global Doors from Mindanao
One of ATYCB’s most significant achievements is its ability to connect students to global opportunities without requiring them to leave Mindanao. Through its partnership with ASU, students gain access to internationally curated materials and collaborative learning experiences that broaden their perspectives.
“Many students think they need to move to Metro Manila or even abroad to access world-class opportunities. But with the resources we provide, they can excel right here in Mindanao,” explains Dean Mack.
This global-local approach ensures students see the world as a vast marketplace while remaining deeply connected to their home region. It’s a strategy that not only prepares them for international success but also empowers them to contribute to the economic and social development of Mindanao.
Programs Designed for Tomorrow’s Leaders
ATYCB’s curriculum reflects its commitment to producing well-rounded, future-ready graduates. The college offers programs tailored to meet the demands of today’s industries:
- Bachelor of Science in Accountancy (BSA): Prepares students for prestigious certifications like CMA and CFA, blending theoretical rigor with real-world applications.
- Bachelor of Science in Entrepreneurship (BSENTREP): Fosters creativity and leadership for aspiring business owners and innovators.
- Bachelor of Science in Management Accounting (BSMA): Equips students with analytical and strategic skills for managerial roles.
- Bachelor of Science in Real Estate Management (BSREM): Focuses on property valuation, investment, and development.
- Bachelor of Science in Tourism Management (BSTM): Combines global tools like Amadeus with local insights to prepare students for leadership in the tourism sector.
A Vision Rooted in Local and Global Relevance
ATYCB’s partnership with ASU goes beyond adopting international standards—it’s about tailoring them to the unique needs of Mindanao. The learning management system integrates ASU’s cutting-edge courses with local applications, ensuring students receive a world-class education that remains relevant to their community.
“We’re not just importing materials; we’re contextualizing them,” says Dean Mack. “This ensures our students are globally competitive while staying rooted in the culture and needs of Mindanao.”
A Model for Transformative Education
ATYCB’s efforts to address pandemic-related challenges highlight its forward-thinking philosophy. By prioritizing student mental health and well-being, the college has demonstrated that education is about more than academics—it’s about nurturing individuals who can thrive in every aspect of their lives.
This holistic approach sets a benchmark for other institutions. It’s a reminder that innovation in education doesn’t always mean advanced technology or cutting-edge programs; sometimes, it’s about listening to students and adapting to their needs.
Opinion: Why ATYCB’s Approach Matters
ATYCB’s success underscores a vital truth: education must evolve to remain relevant. In a world where digital transformation is reshaping industries, colleges must equip students not just with technical skills but also with the resilience and adaptability to navigate constant change.
Moreover, ATYCB’s emphasis on staying local while thinking global is particularly inspiring. It challenges the notion that success requires leaving one’s roots. Instead, it shows that world-class opportunities can be brought to communities, empowering students to create meaningful change where they are most needed.
Shaping Leaders for a Better Tomorrow
ATYCB is more than just a college—it’s a catalyst for change in Mindanao. By combining global partnerships, innovative programs, and a commitment to student well-being, it is shaping the next generation of leaders who are ready to make an impact locally and globally.
For more information about Mapúa Malayan Colleges Mindanao (Mapúa MCM) and the Alfonso T. Yuchengco College of Business, visit mcm.edu.ph.
