Since its inception in 2006 as a humble 500-square-foot bookstore in Malaysia, Big Bad Wolf Books has emerged as a global force in the book-selling industry. It is driven by a simple but powerful mission: to promote literacy by making books accessible and affordable.
The brainchild of Malaysian entrepreneurs Andrew Yap and Jacqueline Ng, Big Bad Wolf Books began with the ambition of changing reading habits in Malaysia. The company has since evolved into the world’s largest book sale, serving millions of readers across multiple countries and creating a unique model for affordable literacy.
In 2009, Big Bad Wolf Books held its first large-scale event, aiming to bring books directly to people through the “Big Bad Wolf Book Sale.” Recognizing that many potential readers don’t frequently visit traditional bookstores, the founders set out to create an engaging, affordable book-buying experience that attracts families and friends. During these book sale events, non-readers have even been introduced to books for the first time and eventually embraced the habit of reading. Over time, these sales grew, ultimately featuring millions of books, earning the company its reputation as the “World’s Biggest Book Sale” for affordable, quality books.
The impact has been profound: “In 2015, we started noticing that young adult books were selling out faster than ever before,” says Big Bad Wolf Books co-founder Jacqueline Ng. “This was a turning point for us, as we realized that the children who had attended our early sales were now teenagers choosing books.” This organic increase in young adult readership has reinforced Big Bad Wolf’s commitment to cultivating a lifelong love of reading.
The company expanded internationally in 2016, first taking its mission to Indonesia and Thailand and eventually to the Philippines in 2018. This global expansion presented logistical challenges, such as transporting millions of books, navigating customs, and establishing warehouses in partner countries. “We had to find creative solutions to every logistical challenge we faced,” said Ng, adding that partnerships with local logistics providers, such as their arrangement in the Philippines, have made it easier to deliver books to events while keeping prices low.
Big Bad Wolf Books remains committed to its goal despite the rise of e-books and digital reading platforms. “Physical books, especially for children, are invaluable,” says Ng. “There is a special joy in holding a book, choosing one from the shelf, and bringing it home. That’s a joy that digital media cannot replace.” The company has observed that parents who bring their children to Big Bad Wolf Book Book Sales are delighted with the event’s book offerings and their affordability, which allows them to buy multiple books without breaking the bank.
Driven by a clear purpose and unwavering belief in the power of books to change lives, Big Bad Wolf Books continues to innovate and expand, promoting literacy and accessibility one book sale at a time.
The Big Bad Wolf Davao 2024
This year, Big Bad Wolf Davao is dedicated to welcoming both avid readers and those who may not consider themselves regular readers. The event’s goal is to spark curiosity and a love for books in everyone, making it an inclusive celebration of literature. With massive discounts and a wide range of genres, Big Bad Wolf hopes to make reading accessible and exciting for all.
Big Bad Wolf Books Davao 2024 will run from November 22 to December 1 at The Tent, Azuela Cove, Davao City. It is open daily from 10:00 AM to midnight and on weekends from 10:00 AM to 2:00 AM.
Metrobank cardholders can also enjoy a special 3-month 0% installment promo on purchases of P3,000 or more, along with other deals to lighten their holiday shopping. Follow Big Bad Wolf Books on social media for more details on exclusive promos and discounts!
Big Bad Wolf is spreading the joy of reading to underprivileged communities in partnership with the Department of Social Welfare and Development (DSWD). Guests can donate books to support children’s access to quality literature, creating a lasting holiday impact.
Don’t miss this fantastic opportunity to find holiday treasures, join in exciting activities, and make a difference. Follow Big Bad Wolf Books on Facebook and Instagram, or visit their website to stay updated on the latest book sale events and offers.
