BINI’s streak of scoring major brand partnerships keeps growing, as IAM Worldwide Corporation proudly announces the “Nation’s Girl Group” as their newest lifestyle ambassadors for 2024/25.
IAM Worldwide, a leader in health and supplements, introduced BINI as part of their ambassador lineup at their 7th Anniversary Event on October 20, 2024, at the MOA Arena. The partnership highlights BINI’s representation of young, modern Filipinas who inspire through their musical talents and positive spirit. Since debuting in 2020, BINI’s journey from rookies to stars has been unstoppable, with their hits like Salamin, Pantropiko, Karera, and Born To Win garnering a strong fanbase.
The group is comprised of eight members: Cebu’s Aiah, lead vocalist Colet, Albay’s Gwen, group leader Jhoanna, main vocalist Maloi, rappers Mikha and Stacey, and main dancer Sheena from Isabela.
As the face of IAM Worldwide’s Amazing Pure Organic Barley and Choco Barley, BINI not only endorses but also uses these products. “Before we signed them, the girls and their families shared how they were already using Amazing Pure Organic Barley and Choco Barley,” explains Allen Marvin Eder, IAM Worldwide’s co-founder & President. “They felt a real difference in their energy and stamina, which helps them keep up with their demanding schedules. We’re thrilled to welcome them to the IAM Worldwide family.”
Aika Lorraine Uy, co-founder & Vice President, adds, “IAM Worldwide’s mission is to inspire youth to bring their best selves to everything they do. Having confidence, passion, and productivity comes easier when you’re leading a healthy lifestyle.”
IAM Worldwide’s General Manager and co-founder Joanna Mañego, a proud fan (or “BLOOM”) of the group, expressed her excitement: “Watching their concert and buying their merch as a fan was amazing. Now, welcoming them as brand ambassadors is a dream come true! Cheers to BINI—Aiah, Colet, Gwen, Maloi, Stacey, Mikha, Sheena, and Jhoanna—here’s to a future of good health and success!”
The girls were excited to officially join IAM Worldwide and spoke about their experience with the products. “Salamat sa Amazing Barley at Choco Barley! It gives us the extra energy we need for our busy schedules,” shared Sheena. Gwen added, “I did my research and found this is the best organic barley brand. I even got some for my parents! I encourage all BLOOMs to make it part of their daily routine. Make sure you’re getting the original from IAM Worldwide.”
Aiah also expressed her enthusiasm: “Amazing Organic Barley is my favorite! I drink it every morning and evening; it’s great for energy and wellness!”
BINI joins an impressive list of IAM Worldwide ambassadors, including Alden Richards, Marian Rivera, Heart Evangelista, Piolo Pascual, and Small Laude, all fans of the brand’s exclusive health products.
After becoming the first Filipino pop group to perform at the renowned KCON music festival in Los Angeles last July, BINI continues to capture hearts both locally and internationally. To follow the “IAM BINI” campaign, check out IAM Worldwide’s social media channels at @iamworldwidecorporation or visit their website at iam-worldwide.com.
