Coco Mama just recently launched its Save Our Coconuts project, which they pledges long-term support to the coconut farming industry.
Though one of the world’s biggest producers of coconuts, the Philippine coconut industry is facing major challenges today. According to the Philippine Coconut Authority, 20% of the country’s coconut trees are senile. And Coco Mama, the Philippines’ leading gata brand, has vowed to help ease this problem by launching the “Save Our Coconuts” project.
The brand commits to distribute 100,000 quality coconut seedlings in a span of five years. This is to replace aging trees, as well as provide lasting income to smallholder Filipino coconut farmers. The project aims to contribute to the overall effort in order to revitalize the country’s coconut industry.
“Through Coco Mama’s ‘Save Our Coconuts’ project, we make our commitment to provide quality seedlings to smallholder farmer communities in the region. After all, our mission has always been to delight consumers whenever they prepare classic Filipino gata recipes, and part of this delight is in knowing that the brand they love is also doing its part in helping the coconut farmers.”
Bryan Lingan, Coco Mama Marketing Director.
The project was launched on World Coconut Day in General Santos City, and Coco Mama held a tree planting activity with its brand ambassador, Judy Ann Santos-Agoncillo. They also received the help and support of representatives from the Philippines Coconut Authority, City Environment and Natural Resources Office – General Santos City, Local Government Unit of General Santos City, Century Pacific Agricultural Ventures Inc., and coconut farmers.
“Sometimes, it’s easy to forget that the things we consume daily, like gata, come from the efforts of our hard-working farmers. With the ‘Save Our Coconuts’ project, I am not only able to promote our traditional and nutritious gata dishes to Filipino households but also to make a difference in the lives of the people who help harvest the food we put to the table for our families.”
Judy Ann Santos-Agoncillo, Coco Mama Brand Ambassador.
Coco Mama’s “Save Our Coconuts” project is part of the brand’s efforts to contribute to the Philippine Coconut Authority’s bigger mission of rehabilitating the coconut industry and uplift the lives of the coconut farmers. For more information, you can check out Coco Mama Philippines official Facebook and Instagram.
Article by Josef Cagas of Davao Geek Hub.
